Events

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Introducing the dream shopper marketing team

20% discount for friends of MMA

Bryanston Country Club, 12 & 13 July

Event Link: marketingmixconferences.co.za

 
THE BEST OF GLOBAL DIGITAL MARKETING ROADSHOW
Bryanston Country Club, Jhb -
7 June & House of J.C. Le Roux, Stellenbosch - 9 June 2017
MMA negotiated 20% discount, save R970

Event Link: More Info

 
Brand Winning Social Media Content Briefings
Bryanston Country Club Jhb 24 Mar
SSISA, Cpt 23

Event Link: Click here to register

 
Get ready to go SEAMLESS
14 - 15th March 2017
Cape Town Internationa Convetion Centre

Event Link: Click here to register

 
 
Advertising & Marketing Law SA 2017

20% discount for friends of MMA pay R3,880 plus vat

Bryanston Country Club, Jhb 9 May & SSISA, Cpt 11 May

Event Link: marketingmixconferences.co.za

 
HIGH PROFILE CONFERENCE – SOCIAL MEDIA CONTENT

MMA Members receive a 20% discount if you book before 15th February

March 24th, 2016, Cape Town, South Africa
March 25th, Sandton, South Africa,

Event Link: marketingmixconferences.co.za

 
100% MOBILE FOCUSSED EVENT CAPETOWN - NOVEMBER 14TH
When: Nov 14th, 2016
Where: Cape Town, South Africa,

Event Link: www.appsafrica.com

 
Only two weeks left to enter the Appsafrica.com Innovation Awards 2016
When: Nov 14th, 2016
Where: Cape Town, South Africa,

Event Link: www.appsafrica.com

 
The Art of the Possible - building Creativity and Innovation in Mobile
When: 18 Aug 2016 13:00-18:00
Where: Great Ilanga, Southern Sun Elangeni & Maharani Hotel Price per person: Free to attend

Event Link: http://webgui.unibase.co.za/scripts/eri.dll?pagename=dispevent&ecode=FE0034

 
Entries Open For The Appsafrica.com Innovation Awards 2016
When: Aug 9th, 2016
Where: Cape Town, South Africa,

Event Link: www.appsafrica.com

 
SMARTIES Awards
Date: Friday, 19th August 2016
Time: 18:30 - 22:30 PM

Event Link: http://webgui.unibase.co.za/scripts/eri.dll?pagename=dispevent&ecode=FE0034

 
MMA SMARTIES™ Awards 2016
Date: Friday, 19th August 2016
Time: 18:30 - 22:30 PM

Event Link: http://www.marketingmixconferences.co.za/

 
 
 
Mobile in an Always Connected World
DATE: April 21st, 2016
VENUE: Inner City Ideas Cartel.
Seats will be limited, so book yours now.

Event Link: http://www.marketingmixconferences.co.za/

 
Press Release: AMASA #MobileMatters Seminar

For the past few years the advertising industry has being discussing ‘mobile’ as
"the next big thing” for advertisers and now, with mobile phones having grown by 86% across
South Africa over the past six years, we can safely say the “next big thing"
has undeniably arrived and is here to stay.

Event Link: http://www.marketingmixconferences.co.za/

 
 
Taking advantage of Mobile in 2017
The MMA is proud to host this breakfast presentation  where experts will provide a practical guide for marketers  to maximise their brand impact by fully exploiting mobile media,  global and local insights and relevant case studies.

Event Link: SlideShare

 
Did You Know in SA…
  • Mobile Penetration
    95% of all adults can respond to marketing and advertising through mobile - household penetration (33.8m adults)
  • Mobile Penetration
    In the year 2000 on 29% of working adults had access to a cellphone - in 2012 its 93%
  • Mobile Penetration
    85% or 29.6m adults directly targetable through mobile marketing and advertising
  • Mobile Penetration
    LSM 7 to LSM 10 has more than 90% individual cellphone penetration
  • Mobile Penetration
    There are 14.9m mobile data users in 2012, up from 6.4m in 2006/7
  • Mobile Penetration
    Only 33% of SA access the internet via a computer
  • SMS v. Email Users
    SMS text messaging is used by 3 times more people than email
  • Mobile Penetration
    In 2009 the number of cellphones used overtook the number of unique cellphone users
  • Mobile Penetration
    14.843m of adults use a phone capable of Voice/SMS/USSD only
  • Cellphones v. Landline Telephones Access
    There are 7.2 times more homes with cellphones than landline telephones ( 6.7 in 2011)
  • Mobile Penetration
    In LSMs 7-10 more than 53% of users make use of mobile data more than 39% mobile internet penetration
  • Mobile Penetration
    86% of internet users in SA access the internet via mobile technology
  • Mobile Penetration
    14,871m of adults use Mobile Internet and Data based services
  • Mobile Penetration
    99% of mobile data users also use SMS/USSD functions
  • Emails Sent + Received on Phone
    68% of e-mails are sent and received from a cellphone (53% in 2011)
  • Mobile Penetration
    5.1m use both a computer and their mobile phone to access the internet
  • Cellphones v. Television Sets
    There are more than twice as many cellphones as there are TV sets (31.8m vs 15.9m)
  • Cellphone v. Computers in Household
    There are 4.6 times more households with a cellphone than a computer
  • Cellphone v. Fixed Internet Subscribers
    There are 5.2 times more cellphone subscribers than fixed Internet users (4.9 in 2011)
  • Mobile Penetration
    In 2012, 13.4m households with at least one cellphone represent 95% of household penetration
  • Inflection Point…
    In 2009 Mobile became the most pervasive mass media in South Africa
  • Mobile Penetration
    In the year 2000 on 17% of adults had access to a cellphone - in 2012 its 85%
  • Mobile Penetration
    153,000 people use mobi data but do not own their own cellphone
  • Mobile Penetration
    In 2012, there is an average of 2.4 cellphones per household
  • Mobile Penetration
    There are 29.561m Cellphone owners (85% of adults / 93% of aconomically active population)
 

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