African mobile operators are missing an opportunity

The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media.

Rick Joubert is the CEO of Yonder Media and the founding chairman of the MMA (Mobile Marketing Association) in SA

[WASPA.Announce] Version 13.6 of the WASPA Code of Conduct

Marketer's Guide to the new WASPA Code of Conduct Written by Alan Haarhoff (Advisory Board member: MMA South Africa)

Global data and privacy update

Clyde & Co's weekly update about global data and privacy


App Annie Index: 2014 retrospective

Top App Trends for 2014


Consumer Protection The Future of Mobile Prize Promotions

The below SMS comes from an infamous promotion that ran a few years ago and received negative publicity on a number of digital channels:

The University of Cape Town Mobile Marketing online short course

The University of Cape Town, in partnership with leading online education company GetSmarter, have launched a cutting-edge online short course in Mobile Marketing, starting 9 February. Find out more here:

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