Insights

THE STATE OF THE INDUSTRY: MOBILE MARKETINGIN EMEA

378 marketing and advertising professionals from 42 markets across EMEA

Mobile & tech community MoCo Moments launches Cape Town event

378 marketing and advertising professionals from 42 markets across EMEA

Ad Formats Affect Campaign Results

Not all ad formats are made equal. Some perform better than others and this leads to exceptional campaign results.

Engaging social media case studies - Top Brands Social Media Briefings SA 2017

Not all ad formats are made equal. Some perform better than others and this leads to exceptional campaign results.

Tech4Africa focusses on local content, stories and successes, moves to the Kalabash

After 5 years of authentic content, Tech4Africa returns to Johannesburg on the 7th & 8th October for two days of inspiring and engaging talks at the iconic Kalabash.

Is Africa the final frontier for panicked digital advertisers?

After 5 years of authentic content, Tech4Africa returns to Johannesburg on the 7th & 8th October for two days of inspiring and engaging talks at the iconic Kalabash.

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Did You Know in SA…
  • Cellphones v. Television Sets
    There are more than twice as many cellphones as there are TV sets (31.8m vs 15.9m)
  • Mobile Penetration
    14.843m of adults use a phone capable of Voice/SMS/USSD only
  • Mobile Penetration
    14,871m of adults use Mobile Internet and Data based services
  • Mobile Penetration
    There are 14.9m mobile data users in 2012, up from 6.4m in 2006/7
  • Mobile Penetration
    5.1m use both a computer and their mobile phone to access the internet
  • Mobile Penetration
    153,000 people use mobi data but do not own their own cellphone
  • Mobile Penetration
    LSM 7 to LSM 10 has more than 90% individual cellphone penetration
  • Inflection Point…
    In 2009 Mobile became the most pervasive mass media in South Africa
  • Emails Sent + Received on Phone
    68% of e-mails are sent and received from a cellphone (53% in 2011)
  • Cellphone v. Fixed Internet Subscribers
    There are 5.2 times more cellphone subscribers than fixed Internet users (4.9 in 2011)
  • Mobile Penetration
    Only 33% of SA access the internet via a computer
  • Mobile Penetration
    In LSMs 7-10 more than 53% of users make use of mobile data more than 39% mobile internet penetration
  • Cellphones v. Landline Telephones Access
    There are 7.2 times more homes with cellphones than landline telephones ( 6.7 in 2011)
  • Mobile Penetration
    In the year 2000 on 29% of working adults had access to a cellphone - in 2012 its 93%
  • Mobile Penetration
    99% of mobile data users also use SMS/USSD functions
  • Mobile Penetration
    85% or 29.6m adults directly targetable through mobile marketing and advertising
  • Mobile Penetration
    In 2009 the number of cellphones used overtook the number of unique cellphone users
  • Mobile Penetration
    There are 29.561m Cellphone owners (85% of adults / 93% of aconomically active population)
  • SMS v. Email Users
    SMS text messaging is used by 3 times more people than email
  • Mobile Penetration
    In 2012, 13.4m households with at least one cellphone represent 95% of household penetration
  • Mobile Penetration
    In 2012, there is an average of 2.4 cellphones per household
  • Mobile Penetration
    95% of all adults can respond to marketing and advertising through mobile - household penetration (33.8m adults)
  • Mobile Penetration
    86% of internet users in SA access the internet via mobile technology
  • Cellphone v. Computers in Household
    There are 4.6 times more households with a cellphone than a computer
  • Mobile Penetration
    In the year 2000 on 17% of adults had access to a cellphone - in 2012 its 85%
 

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