New or renewed SA board

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MMA - Chair Emeritus
Nicolle Harding
Effective Measure
MMA - Chair
Yaron Assabi
MMA - Vice Chair
Sarah Utermark
Opera Media
Shauna Carter
National Sales Director MaxAxion
Aidan Baigrie
Bryan Nelson
Enver Groenewald
Candice Goodman
Neil Hutchinson
Grapevine Interactive
Nicolas Hodge
Raymond Buckle
Rick Joubert
Yonder Media
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Did You Know in SA…
  • Mobile Penetration
    In the year 2000 on 29% of working adults had access to a cellphone - in 2012 its 93%
  • Mobile Penetration
    In 2012, 13.4m households with at least one cellphone represent 95% of household penetration
  • Mobile Penetration
    86% of internet users in SA access the internet via mobile technology
  • Mobile Penetration
    85% or 29.6m adults directly targetable through mobile marketing and advertising
  • Mobile Penetration
    LSM 7 to LSM 10 has more than 90% individual cellphone penetration
  • Mobile Penetration
    95% of all adults can respond to marketing and advertising through mobile - household penetration (33.8m adults)
  • Inflection Point…
    In 2009 Mobile became the most pervasive mass media in South Africa
  • Mobile Penetration
    Only 33% of SA access the internet via a computer
  • Mobile Penetration
    99% of mobile data users also use SMS/USSD functions
  • Mobile Penetration
    153,000 people use mobi data but do not own their own cellphone
  • Cellphone v. Computers in Household
    There are 4.6 times more households with a cellphone than a computer
  • Mobile Penetration
    5.1m use both a computer and their mobile phone to access the internet
  • Cellphones v. Television Sets
    There are more than twice as many cellphones as there are TV sets (31.8m vs 15.9m)
  • SMS v. Email Users
    SMS text messaging is used by 3 times more people than email
  • Mobile Penetration
    There are 14.9m mobile data users in 2012, up from 6.4m in 2006/7
  • Mobile Penetration
    In LSMs 7-10 more than 53% of users make use of mobile data more than 39% mobile internet penetration
  • Emails Sent + Received on Phone
    68% of e-mails are sent and received from a cellphone (53% in 2011)
  • Cellphones v. Landline Telephones Access
    There are 7.2 times more homes with cellphones than landline telephones ( 6.7 in 2011)
  • Cellphone v. Fixed Internet Subscribers
    There are 5.2 times more cellphone subscribers than fixed Internet users (4.9 in 2011)
  • Mobile Penetration
    14,871m of adults use Mobile Internet and Data based services
  • Mobile Penetration
    14.843m of adults use a phone capable of Voice/SMS/USSD only
  • Mobile Penetration
    In 2009 the number of cellphones used overtook the number of unique cellphone users
  • Mobile Penetration
    In the year 2000 on 17% of adults had access to a cellphone - in 2012 its 85%
  • Mobile Penetration
    In 2012, there is an average of 2.4 cellphones per household
  • Mobile Penetration
    There are 29.561m Cellphone owners (85% of adults / 93% of aconomically active population)

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