News

More money should be invested in African mobile – MMA SA workshop’s key message


While mobile has been around for more than a decade, it’s only now being included as part of the broader communications strategy and not added as an afterthought to the creative process.

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All content strat needs to include short form video


SCREEN AFRICA EXCLUSIVE: The production industry is currently facing disruption from brands and media owners who want short, impactful and instant video coverage, more often – and at a greatly reduced cost, although still of good quality.

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