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Ecommerce Marketing Best Practices

 Uniquely relevant to SA


JHB - Tues, 3 May & CPT - Thurs, 5 May

MMASA members 20% discount - Ecommerce Marketing Best Practices, JHB 3 May & Cpt 5 May

What makes this conference unique is that 80 marketers told the Ecommerce Forum Africa (EFA), Nov 2015, what marketing related issues they wanted to know more about and rated them in order of usefulness and importance. Uniquely valuable briefs for the speakers and panellists and we have picked the cream of local ecommerce marketers to advise the delegates. Check the topics and the speakers and judge for yourself.

Early Bird - Book by 18 March and receive R1,000 discount i.e. you only pay R3,500 plus vat - click here

08h30 – 08h50
EFA Trustmark
The number one concern is to assure customers that they are dealing with credible ecommerce retailers who abide by customers’ protection best practices. Hence the EFA Trustmark project.
Nic Robertson, Chairman, EFA

08h55 – 09h45
Panel - ecommerce winners share insights
 How we found the niche
*  What was our original business model
*  The big learning lessons
*  Overcoming the major customer concerns 
*  Seven important tips to reach the next level of sales
Eric Edelstein, MD, Daddys Deals
Charles Elliman, Head of Sales & Business Development PayU MEA
Craig Plowden, Founder, Fetchit Fixit
Paul van de Waal, eCommerce Executive, Makro

09h50 – 10h30            
Leveraging analytics and intelligence to define the target market, the product offering and the pricing strategy
*  Interpreting the metrics that matter to ROI justifications
*  Testing the offer/pricing/service
* Location marketing
*  Interpreting the intelligence to set realistic revenue goals
Luisa Mazinter, CEO,

10h50 – 11h30
Using transaction and browsing data to optimise customer engagement along the digital path to purchase
*  Understanding the key customer inter-activity points and what they expect from each one
*  Ensuring that the information provided is relevant and easy to understand at each activity point
*  The role of email and sms before, during and after the sale
Bryan Nelson, Industry Head at Google South Africa

11h35 – 12h15
Customer service enhancement
*  Ensuring help desk usefulness and friendliness
*  Determining the added value services that matter to customers
*  Evaluating promotions and merchandising which engage customers
*  How we handle queries and how we decide when to return goods
Yvonne Matambo, Customer Service Manager, SafariNow

13h05 – 13h40
Transforming websites into high performance sales channels
*  Customer friendly usability
*  Search engine optimisation
*  Check out process
*  Colloquial and relevant content and video clips
Simon Leps, CEO, Fontera  

13h45 – 14h20
Social marketing strategies are critical
 Utilising social media intelligence and appreciating the metrics that matter
*  Effectiveness of your digital reach and engagement – utilising smart analytics
*  Testing and measuring content and video communications customised for target groups
Godfrey Parkin, MD, Britefire

14h20 – 14h55
Brands optimising the major platforms
*  LinkedIn
*  Instagram
*  YouTube
Gil Sperling, Co-founder and CTO Popimedia  

15h05 – 15h30
Update on legal and regulatory issues
Alastair Tempest, Executive Director, Ecommerce Forum Africa (EFA)  

15h30 conference ends

BOOK BY 18 MARCH AND SAVE R1'000 Normal delegate rates R4'500 excl vat  CLICK HERE
Standard delegate rates R4,500 excl vat

Event Link:

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