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Press Release: AMASA #MobileMatters Seminar

AMASA #MobileMatters Seminar
Staying Mobile in our Always-Connected World

For the past few years the advertising industry has being discussing ‘mobile’ as "the next big thing” for advertisers and now, with mobile phones having grown by 86% across South Africa over the past six years, we can safely say the “next big thing" has undeniably arrived and is here to stay.
According to an article by Forbes on the 2016 predictions for the ‘App Economy’, consumers have reached a state of “hypermobility”. They rapidly adopt mobile technologies and downloading applications that keep them connected anywhere, anytime. This always-connected generation is modifying their daily behaviours based on their endless choices in mobile and electronic devices.
AMASA Cape Town – the CT chapter of the Advertising and Media Association of South Africa - invites you to join them as they explore the world of Mobile Communication; its challenges, benefits, opportunities and share learnings with from some of the leading minds and experts in the local industry.
Don’t miss out on the #MobileMatters full day seminar to be hosted on the 21st of April 2016 at the Inner City Ideas Cartel in Waterkant street, Cape Town. AMASA have compiled a lineup of South Africa’s top experts on the topic in order to unpack Mobile Media Strategy, Mobile CRM, Mobile Apps, explore various success stories and best practices, dive deeper into Influential Marketing, explore how brands can reach the masses via mobile and so much more. Our MC Brett St Claire, Head of Digital Products at Barclays Africa Group Limited, will lead the seminar in April.
The #MobileMatters Seminar lineup includes the following key experts:

Justin Engel, Marketing Coordinator at WeChat Africa
TOPIC: Mobile Media Strategy

Di Charton, Red & Yellow knowledge sharer
TOPIC: How to integrate Mobile into your overall Marketing Strategy

Lynette Hundermark, Co-founder, MD and Chief Product Officer at Useful And Beautiful
TOPIC: Is there a place for Mobile apps?

Natasha Fourie, Strategist, The SpaceStation
TOPIC: IAB Mobile survey - SA Mobile usage and habits revealed

Candice Goodman, Managing Director, Mobitainment
TOPIC: How to reach the mass-market on non-smartphones

Matt Willis, Mobile Consultant @ Quirk
TOPIC: Mobile success stories/case studies in delivering measurable ROI

Yaron Assabi, Founder Digital Solutions Group, Chair of the Mobile Marketing Association and Non-Executive Board Member @ iab
TOPIC: Why Mobile is the most formidable media & marketing platform in Africa

Fred Roed, CEO of World Wide Creative and co-founder of Heavy Chef. 2015 Bookmarks Winner - Best Individual Contribution
TOPIC: Never Trust A Skinny Chef: a formula to succeeding in the Mobile Age

Mike Carter, Special Projects Director at MaxAxion
TOPIC: Understanding Mobile Metrics

Mike Sharman, Owner of Retroviral Digital Communications
TOPIC: Influential Marketing


Date: 21 April 2016
Venue:  Inner City Ideas Cartel,
71 Waterkant Street, First Floor, Cape Town
R1,500 per delegate.
R1,200 for AMASA, AMF, MMA and IAB Members.
To RSVP and book your tickets email

Seats will be limited, so book yours now.


For more information, visit
Like us on Facebook and follow us on Twitter @AMASA_CapeTown
Hashtag for this event: #MobileMatters

Issued by:
Candice Mullins
Of Bonfire Media

On behalf of:
Jon Ratcliffe
Chairperson of AMASA Cape Town

The Advertising Media Association of Southern Africa (AMASA), is a registered Section 21 company, and since its inception as a professional body in 1971, has been at the forefront of media education and training in South Africa. Over the past 43 years, the association has evolved from the informal monthly gatherings of the 70’s to the organised structure it is proud of today. The core aim of AMASA is to focus on the education levels of those with an interest in the media, marketing and advertising industry, with a view to improving knowledge and skills in media decision making techniques and their use. Other key educational facets include partnerships with tertiary institutes such as AAA and Red & Yellow, The AMASA textbook, AMASA seminars and talks as well as various essential fundraising activities. AMASA also celebrates great work within the industry via hosting the AMASA Awards to reward those in the industry who raise the bar. AMASA has two divisions, a Johannesburg and Cape Town Chapter, each team steering the organistion in the relevant city to the local membership and industry. The Cape Town chapter runs the coastal arm of the organization in the Mother City focusing on growing and knowledge sharing amongst the agencies and media owner in this region.

Event Link:

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