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Social Media Landscape 2017 Survey SA

20% Discount to all members


First insights

Social Media Landscape 2017 Survey SA


Overview article from Michal Wronski commenting on some of the preliminary insights from this year's Social Media Landscape survey, which will form the theme of the briefings, Jhb 20 Sept and Cpt 22t Sep 2016, led by Arthur Goldstuck.  They are by far the most influential social media briefings of the year, almost 200 delegates already booked.

  • Explosion in video: There’s no question that video has become a major content format across the big networks, with video content dominating social newsfeeds and engagement on video skyrocketing compared to the year before. Facebook has become a key player in this space, with its easy access to live video streams as well as having become a global competitor to YouTube for video content.
  • Games still dominate paid apps: Apps have kept becoming more popular over the years as the world adopted mobile devices, but the top paid apps are dominated by games. The top grossing apps in SA across all app stores are games, with the exception of certain functionality-based apps such as image editors and premium content providers such as Netflix.
  • Instagram maturing, but still showing phenomenal growth: Instagram has experienced a massive increase in SA users, although not quite in the triple digits like the year before. The top 25 most followed people are similar to the year before, indicating a maturing of the network as audiences have consolidated. Facebook launched an open ad planner for Instagram which allows for brands to easily place ads on the platform, further opening up the advertising options brands have in social.
  • LinkedIn a continuously strong performer: LinkedIn has silently accumulated a massive user base in South Africa, after continuously showing double digit growth for many years. Although never as popular as more mainstream networks, it has shown more consistent growth and has become a go-to platform for business content and news. In a surprising insight, LinkedIn has become one of the top grossing apps in SA on IOS devices, beating many popular games.
  • Social engagement has sky-rocketed, again: Despite the phrase “social media fatigue” on people’s lips for at least the past couple of years, engagement on the top platforms has increased phenomenally in 2016, far in excess of audience size increases. The top photos on Instagram, for example, receive almost 4x the engagement they did the year before, indicating higher engagement levels with the same audiences.
  • SA YouTube dominated by two users: Looking at the share of views across all SA videos on YouTube, only two accounts dominate with both having account views in the 9 figures. The top 10 most watched SA videos of 2016 were all published by these two accounts, showing the traction they have with both local and international viewers.
  • SA brands experiencing success with content marketing: The top posts by SA brands have typically been advertising-based, with top YouTube videos often being copies of TV ads. In 2016, SA brands have seen far more success with content marketing, with top content being specially crafted for social audiences with highly interesting and engaging material produced with the help of influencers. An interesting trend is that, across all the major networks, automobile brands now dominate engagement.
  • SA brand engagement has increased across the board: On all social networks, engagement with brand content has increased compared to the year before. Additionally, brand response times to queries have decreased coupled with an increase in response rates, showing that social media is finally in the realm of serious brand communications.

Click on live link below to view the program and book for 20% less i.e. Pay R3,600 save R900 excl vat
Social Media Landscape Briefings 20 Sep, Jhb
Social Media Landscape Briefing 22 Sep, Cpt  
or contact sharon@marketingmixconferences.co.za for  all assistance

Event Link: http://www.marketingmixconferences.co.za/

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