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Taking advantage of Mobile in 2017


Taking advantage of Mobile in 2017


The MMA is proud to host this breakfast presentation 
where experts will provide a practical guide for marketers 
to maximise their brand impact by fully exploiting mobile media, 
global and local insights and relevant case studies.

DATE:

Tuesday, 21 February 2017

VENUE:

Hyatt Regency, Rosebank

TIME:

07:00 for 07:30 to 10:30

COST:

R500 MMA non-members
R300 MMA SA Members (Special discounted rate)
Prices Include Breakfast & Parking

 

 

Speakers will discuss:

 

  • The changing landscape of the messenger environment
    in Africa and how localised content and services have
    become an intrinsic part of customer retention
    and engagement
  • What the optimal mobile allocation in marketing
    budget should be
  • How to make your mobile investment work harder
  • What barriers marketers need to overcome from a 
    creative point of view to fully connect with consumers
  • How Mobile can maximise impact across generations 
    (especially Gen Z: 16-19 year olds)

 

 

Speakers  

 Heidi Brauer - Hollard, CMO

 

 Monique Claassen - Millward Brown, Director of Media

 Adam Pattison - VP EMEA, BBM

 

 

Click HERE

  to RSVP

Event Link: SlideShare

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