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Taking advantage of Mobile in 2017


The MMA SA in association with BBM is proud to host this breakfast presentation 
where experts will provide a practical guide for marketers 
to maximise their brand impact by fully exploiting mobile media, 
global and local insights and relevant case studies.



DATE:

Tuesday, 21 February 2017

VENUE:

Hyatt Regency, Rosebank

TIME:

07:00 for 07:30 to 10:30

COST:

R500 MMA non-members
R300 MMA SA Members (Special discounted rate)
Prices Include Breakfast & Parking

 

 

Speakers will discuss:

 

  • The changing landscape of the messenger environment in Africa and how localised content and services have become an intrinsic part of customer retention and engagement
  • What the optimal mobile allocation in marketing budget should be
  • How to make your mobile investment work harder
  • What barriers marketers need to overcome from a creative point of view to fully connect with consumers
  • How Mobile can maximise impact across generations (especially Gen Z: 16-19 year olds)

 

 

Speakers  

 Heidi Brauer - Hollard, CMO
Monique Claassen - Millward Brown, Director of Media
Adam Pattison - VP EMEA, BBM

 

 

 

 

 

Click HERE

  to RSVP





Event Link: Click here to register

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