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Taking advantage of Mobile in 2017

The MMA SA in association with BBM is proud to host this breakfast presentation 
where experts will provide a practical guide for marketers 
to maximise their brand impact by fully exploiting mobile media, 
global and local insights and relevant case studies.


Tuesday, 21 February 2017


Hyatt Regency, Rosebank


07:00 for 07:30 to 10:30


R500 MMA non-members
R300 MMA SA Members (Special discounted rate)
Prices Include Breakfast & Parking



Speakers will discuss:


  • The changing landscape of the messenger environment in Africa and how localised content and services have become an intrinsic part of customer retention and engagement
  • What the optimal mobile allocation in marketing budget should be
  • How to make your mobile investment work harder
  • What barriers marketers need to overcome from a creative point of view to fully connect with consumers
  • How Mobile can maximise impact across generations (especially Gen Z: 16-19 year olds)




 Heidi Brauer - Hollard, CMO
Monique Claassen - Millward Brown, Director of Media
Adam Pattison - VP EMEA, BBM






Click HERE

  to RSVP

Event Link: Click here to register

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