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Brand Winning Social Media Content Briefings

5 teasers about Africa Brand Index research results to be announced on 23 Mar.


The Africa Brand Index is a listing of the top brands on social media each month, measured by an aggregate score of dozens of social signals.

Read below and then you’ll want to know a lot more. Click here for CPT or click here for JHB to view the full program and register

Brand Winning Social Media Content Briefings

SSISA, Cpt 23 Mar & Bryanston Country Club, Jhb 24 Mar

  1. Television shows and sports tend to always take the lead where social media users constantly engage with content and continually share posts in real-time. Unlike other brand content where users interact with brands directly, the Africa Brand Index (ABI) shows the sense of community that TV creates among followers.
  2. Two retailers that appear regularly in the top ten seem to have mastered their community management and audience engagement. One of the leading retailers in South Africa with African footprint continues to perform at levels that are lower than expected in comparison to their day-to-day foot traffic.
  3. The consistently top fast food brand for the past twelve months also happens to be most visited one by customers outside of the web. According to Amps 2014B AND 2015 B the brand attracts more foot traffic than its peers on the ABI. Aside from posting Facebook content that users engage deeply with, the followers also engage with each other based on brand content and this continually improves the brand’s engagement scores.
  4. When compared to other industries, the banking sector has the most significant changes over time which can be linked to sporting activities that are associated with each bank. One of the leading banks remained in the top three banking brands over the past twelve months and never dropped below, whereas other banking brands would drop below the top five based on the quality of their content.
  5. The leaders in the banking sector respond the quickest to customer queries and they remain transparent in their communication with followers. During sporting seasons when banks sponsor tournaments those banks have more mentions and as a result better engagement scores that only last for the duration of the tournaments.

Standard Delegate Rate R4,850 excl vat

Click here for CPT or click here for JHB to view the full program and register

Enquiries: Sharon Angus-Leppan | T: 021-7908147 | E: sharon@marketingmixconferences.co.za

Event Link: Click here to register

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