Mobile marketing matrix

The Mobile Marketing Matrix was developed by wiGroup to serve as a ‘map’ for marketers to help plot out the most appropriate mobile tactics and channels to achieve their campaign objectives in 2014. But with so many options available – from QR codes and SMS to mobile payments and USSD – knowing which tactic or channel to employ at each stage of the buying process can be tricky. The Mobile Marketing Matrix aims to simplify the planning process.


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