Insights

Mobile marketing matrix

The Mobile Marketing Matrix was developed by wiGroup to serve as a ‘map’ for marketers to help plot out the most appropriate mobile tactics and channels to achieve their campaign objectives in 2014. But with so many options available – from QR codes and SMS to mobile payments and USSD – knowing which tactic or channel to employ at each stage of the buying process can be tricky. The Mobile Marketing Matrix aims to simplify the planning process.

Read More >>

prev
Page 68 of 68
next

Join our Community For Free!

Click here to join our local MMASA community