The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC) branches. For more information, please visit

MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.

As the primary source for mobile marketing information and expertise, the MMA is dedicated to:


The association was founded in 2000 as the Wireless Advertising Association (WAA), a New York-based non-profit trade association. In 2003, the WAA and the European-based Wireless Marketing Association (WMA) joined to form Mobile Marketing Association in the United Kingdom and France. The MMA has grown significantly since 2000.  Today, the MMA has a global presence, with an established operations in North America, LATAM, EMEA and APAC.

Join our Community For Free!

Click here to join our local MMASA community