Process
Phase 1 |
Phase 2 |
Phase 3 |
|
Method of Entry |
Campaign Direct Entry |
Business Unusual Voting Platform will determine campaigns shortlisted from votes calculated on the platform. |
Virtual Presentation Pitch |
Platform |
MMA South Africa |
MMA Global |
MMA Global |
Cost |
No cost |
The 160 top scoring entries across all 16 Smarties categories will be invited to submit their campaigns on the MMA Global Smarties platform. |
Entry costs are being covered by our MMA SA SMARTIES 2020 Partners. Shortlist entries are therefore free at the point of submission. |
Timeframe |
4 September 2020 - 30 September 2020 |
1 October 2020 – |
30 October 2020 – |
Category Pillars |
Unlimited Entries Marketing |
40 Entries Marketing |
The 4 top scoring entries in each of the 16 Smarties categories will become category finalists and agency/brand representatives will be invited to present their campaign to the panel of judges in a virtual presentation, the MY SMARTIES PITCH. |
Judging / Voting |
MMA Members |
Senior Marketeers |
Senior Marketeers |
How to Enter
Phase 1 – Preliminary qualifying stage
Just complete the form and upload strategy and creative slides, provide links to your URLs and off we go.
Campaigns will be eliminated from this round based on the following criteria:
Phase 2 – The Shortlisting
The top 160 entries will be submitted to the MMA Global SMARTIES Entry Platform.
How to submit:
A panel of senior Smarties Judges will independently evaluate and score each entry. Each campaign will be screened by a minimum of 5 judges. The voting system will identify the campaigns with the highest marks awarded in each category. 4 entries per category with the highest scores will become the category finalists and will be invited to a virtual pitch presentation.
Phase 3 – My SMARTIES Virtual Pitch
The 4 finalists per category will receive an invitation to a virtual pitch with the MMA SA Judging Committee.
The SMARTIES Jury Panel will make the final selection of winners. If there are no suitable entries, judges may decline to appoint a winner, or to award either gold silver or bronze awards for any category in any given year. At all stages, a judge’s vote will not be counted for any entry submitted by his or her own company in his or her own country. The decision of the SMARTIES Jury Panel in all matters relating to the awarding of prizes will be final and binding.