Process

	Phase 1 Preliminary Entry	Phase 2 Shortlisting	Phase 3 The Pitch
Method of Entry	Campaign Direct Entry Nomination / Referral Preliminary Round Entry Form PDF campaign Summary URL / Link	Smarties Africa Voting Platform will determine campaigns shortlisted from votes calculated on the platform. The 160 top scoring entries across all 16 Smarties categories will be invited to submit their campaigns on the MMA Global Smarties platform.	Voting Platform will determine the top 4 finalists in each category entered into this phase through judges votes.
Platform	MMA Africa Entry Platform	Smarties Africa Voting Platform	MMA Africa Voting Platform
Cost	Refer to fees Tab	N/A	N/A
Timeframe	2 June – 19 Feb 23	Feb 2023	Feb 2023
Category Pillars	Unlimited Entries: Marketing Impact Unlimited Entries Purpose Driven Marketing Unlimited Entries Impact Media Unlimited Entries Experience Technology Entries limited to Web 3.0 MMA Members Senior Brand Marketers	Shortlisted Entries	The 4 top scoring entries in each of the Smarties categories will become category finalists and agency/brand representatives will be invited to present their campaign to the panel of judges in a virtual presentation, the MY SMARTIES PITCH.
Judging / Voting	MMA Members	Senior Marketeers 6 Judges Chair Vice Chair Smarties Academy Sponsor 4 Senior Brand Marketers	Senior Marketeers 6 Judges Chair Vice Chair Smarties Academy Sponsor 4 Senior Brand Marketers