Process
Phase 1 |
Phase 2 |
Phase 3 |
|
Method of Entry |
Campaign Direct Entry Nomination / Referral Preliminary Round Entry Form PDF campaign Summary URL / Link |
Smarties Africa Voting Platform will determine campaigns shortlisted from votes calculated on the platform. The 160 top scoring entries across all 16 Smarties categories will be invited to submit their campaigns on the MMA Global Smarties platform. |
Virtual Presentation Pitch Voting Platform will determine the top 4 finalists in each category entered into this phase through judges votes. |
Platform |
MMA Africa Entry Platform |
Smarties Africa Voting Platform |
MMA Africa Voting Platform |
Cost |
Refer to fees Tab |
N/A |
N/A |
Timeframe |
2 June – 30 Nov 2022 |
Jan 2023 |
Feb 2023 |
Category Pillars |
Unlimited Entries: Marketing Impact Unlimited Entries Purpose Driven Marketing Unlimited Entries Impact Media Unlimited Entries Experience Technology Entries limited to Web 3.0 MMA Members Senior Brand Marketers |
40: Marketing Impact |
The 4 top scoring entries in each of the 16 Smarties categories will become category finalists and agency/brand representatives will be invited to present their campaign to the panel of judges in a virtual presentation, the MY SMARTIES PITCH. |
Judging / Voting |
MMA Members Senior Brand Marketers |
Senior Marketeers 6 Judges Chair Vice Chair Smarties Academy Sponsor 4 Senior Brand Marketers |
Senior Marketeers 6 Judges Chair Vice Chair Smarties Academy Sponsor 4 Senior |
How to Enter
Phase 1 – Preliminary qualifying stage
Just complete the form and upload strategy and creative slides, provide links to your URLs and off we go.
Campaigns will be eliminated from this round based on the following criteria:
Phase 2 – The Shortlisting
The top 160 entries will be submitted to the MMA Global SMARTIES Entry Platform.
How to submit:
A panel of senior Smarties Judges will independently evaluate and score each entry. Each campaign will be screened by a minimum of 5 judges. The voting system will identify the campaigns with the highest marks awarded in each category. 4 entries per category with the highest scores will become the category finalists and will be invited to a virtual pitch presentation.
Phase 3 – My SMARTIES Virtual Pitch
The 4 finalists per category will receive an invitation to a virtual pitch with the MMA SA Judging Committee.
The SMARTIES Jury Panel will make the final selection of winners. If there are no suitable entries, judges may decline to appoint a winner, or to award either gold silver or bronze awards for any category in any given year. At all stages, a judge’s vote will not be counted for any entry submitted by his or her own company in his or her own country. The decision of the SMARTIES Jury Panel in all matters relating to the awarding of prizes will be final and binding.