JUDGING CRITERIA, GUIDELINE & PROCESS
The SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success. What makes the SMARTIES so unique is the focus on the impact mobile has on business results, which is evident in the way the judging criteria allocates almost half of all awarded points to results.
|20% Creativity||20% Strategy||20% Execution||40% Results (Business Impact)|
|Consumer Engagement Unique mobile media Creativity Dynamics||Strategic objective Target audience Creative & Media Strategy Context||How execution achieved results Mobile or Tech integration||Objective Achieved Market impact Innovation Campaign reception|
JUDGING GUIDELINES- TOP TIPS!
For the MMASMARTIES judges to adequately assess the performance of a campaign, the following information is of critical importance:
WHICH KPIS/TARGETS WERE SET AS PART OF THE BRIEF AND WHICH ACTUAL RESULTS WERE DELIVERED?
Entries should provide clear set target and associated data driven results. If the business objective was:
WHAT INVESTMENTS WERE COMMITTED TO THE CAMPAIGN?
Entries need to disclose the level of investments made to produce and execute campaigns so that the judges may assess cost/performance ratio
JUDGING PROCESS EXPLAINED
JUDGING PROCESS : CMO JURY PHASE 2&3
PHASE 2: CMO ONLINE SCORING
The shortlisted campaign entries will be evaluated by a panel of senior marketeer judges. Each campaign will be scored by a minimum of five judges. The voting system will identify the campaigns with the highest marks awarded in each category. Five entries with the highest scores in each category will become the category finalists and will be invited to a virtual pitch presentation
PHASE 3: LIVE PITCH WEEK
The five finalists per category will receive an invitation to a virtual pitch with the MMA SA Judging Committee.
The pitch will be moderated with questions asked and recorded
After the pitch sessions the judges will debate the merits of each of the finalists and will vote to award Gold, Silver or Bronze SMARTIES Awards to the most deserving campaigns in each category
The SMARTIES Jury Panel will make the final selection of winners. If there are no suitable entries, judges may decline to appoint a winner
At all stages, a judge’s vote will not be counted for any entry submitted by his or her own company in his or her own country. The decision of the SMARTIES Jury Panel in all matters relating to the awarding of prizes will be final and binding