2022 SMARTIES NEXT SA
MMA South Africa hosted Smarties Next SA. A half-day event centered around the Smarties 2022 category pillars (Impact Media, Marketing Impact, Customer Experience (CX), Experience Tech, and Web3)
The session brought the ecosystem of publishers, agencies, marketers, and tech enablers under one roof to accelerate modern marketing practices, to discuss and learn about upcoming trends and challenges in modern marketing.
It also featured case studies from SMARTIES that celebrates innovation and ingenuity, as well as examples of those that are pioneering marketing transformation in the relationship between brands and their consumers.