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MMA South Africa

MMA SA SMARTIES
Business Transformation 2021

The SMARTIES Celebration of Talent honours global innovation, creativity and success by showcasing each year’s most effective mobile campaigns. This winning work inspires, educates and ultimately propels the industry forward through the most trusted authority in mobile marketing.

To win a SMARTIES Award is an outward sign of mobile marketing expertise, mastery of the medium and the ability to drive results. Winners are chosen by some of the best marketing minds across the globe. A SMARTIES Award winner has demonstrated power over the medium— effectively weaving together a great idea, compelling creative and air-tight execution— to deliver significant business impact.​

MMA SA Smarties Business Transformation 2021

SMARTIES AWARDS 2021 is excited to celebrate the creativity and innovation many of our local brands have been able to demonstrate this year.

In 2020, we witnessed how brands found new ways to connect to their customers, pivoting to respond to the changes in purchasing behavior brought about by the global pandemic.

This year, given the ongoing, seemingly unchanging state of affairs with lockdowns, quarantines and social distancing, many marketers have had to Transform the way they operate.

Smarties Business Transformation 2021 celebrates brands that were able to create digitally enabled experiences for the Covid-acclimatised consumer.

New core SMARTIES Category

The SMARTIES are unique in that the awards focus mainly on the impact mobile has on business results, which is evident in the way judging criteria allocates almost half of all awarded points to results.

While achieving the above touchstones are instrumental to success, it is critical to remember that across all entries in all categories, the work must have mobile at its core.

There are now just 12 core SMARTIES categories this year, all intended to celebrate the channels used by mobile marketers, the sectors they operate in and some special awards for the most innovative brands in the industry.

Look out for a new category - Data/Insights

Use of customer data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community

Nominate an Entrant

If you have been involved in, or came across a campaign or solution which exemplifies modern marketing excellence with mobile at its core, please nominate the individual, marketer, brand or agency here to make an MMA SMARTIES Award Entry.​

The MMA SA SMARTIES

Judge: Business Unusual
MMA SA 2020
Judge: Marketing
Judge: Technology
MMA SA 2020
Judge: Media

To win a SMARTIES Award is an outward sign of mobile marketing expertise, mastery of the medium and the ability to drive results. Winners are chosen by some of the best marketing minds across the globe.

A SMARTIES Award winner has demonstrated power over the medium — effectively weaving together a great idea, compelling creative and air-tight execution — to deliver significant business impact.

In South Africa, a SMARTIES Award is considered the gold standard of mobile marketing excellence and winners are awarded by a highly respected panel of judges.

All SMARTIES Award winners are automatically entered into the Business Impact Index (BII). It honours work from around the world that significantly delivers tangible business impact for clients through mobile-first campaigns.

The SMARTIES Celebration of Talent honours global innovation, creativity and success by showcasing each year’s most effective mobile campaigns. This winning work inspires, educates and ultimately propels the industry forward through the most trusted authority in mobile marketing.

Business Impact Index

Launched in 2018, the MMA SMARTIES Business Impact Index (BII) is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands and technology enablers that drive significant business impact through mobile first campaigns.

In collaboration with WARC, the global authority on advertising and media effectiveness, the Index recognises the best-of-the-best from each year’s SMARTIES winners by ranking finalist and winner data from the global awards programme.

MMA SA Smarties Business Transformation 2021

To win a SMARTIES Award is an outward sign of mobile marketing expertise, mastery of the medium and the ability to drive results. Winners are chosen by some of the best marketing minds across the globe. A SMARTIES Award winner has demonstrated power over the medium— effectively weaving together a great idea, compelling creative and air-tight execution— to deliver significant business impact.

Each entrant can submit an unlimited number of campaigns. A single campaign can enter up to 3 different categories and across any of the four core pillars: Marketing, Media, Tech and Business Transformation.

Judges Voting by marketer only jury panel.

What’s New in 2021

We’ve introduced 7 new categories to sit alongside those universally sought after. New categories:

  • Promotion
  • Social Media Marketing
  • Contextual / Native Advertising
  • Social Messaging / Chat Apps / Text Messaging
  • Social Commerce NEW
  • Influencer Marketing
  • eCommerce (pivoting during the pandemic)

Members can enter for free, Smarties Packages members are also free.

Non-members Fees:

Early Bird

  • Base Submission Fee - $200.00
  • First Additional Category - $125.00
  • Each Additional Category - $100.00
  • Business Transformation 2021 - $175.00

On Time

  • Base Submission Fee - $275.00
  • First Additional Category - $200.00
  • Each Additional Category - $175.00
  • Business Transformation 2021 - $175.00

Extended

  • Base Submission Fee - $275.00
  • First Additional Category - $200.00
  • Each Additional Category - $175.00
  • Business Transformation 2021 - $175.00

Eligibility & Key Dates

Smarties timelines for Jan 2020- Sept 2021

Thursday 27th May: Call for Entries Open
Thursday 30 September : On-Time Deadline