If you have been involved in, or came across a campaign or solution which exemplifies modern marketing excellence with mobile at its core, please nominate the individual, marketer, brand or agency here to make an MMA SMARTIES Award Entry.
Entering the Smarties
To win a SMARTIES Award is an outward sign of mobile marketing expertise, mastery of the medium and the ability to drive results. Winners are chosen by some of the best marketing minds across the globe. A SMARTIES Award winner has demonstrated power over the medium— effectively weaving together a great idea, compelling creative and air-tight execution— to deliver significant business impact.
Each entrant can submit an unlimited number of campaigns. A single campaign can enter up to 3 different categories and across any of the four core pillars: Marketing, Media, Tech and Business Transformation.
Judges Voting by marketer only jury panel.
Eligibility & Key Dates
The campaign should be originated in and / or run within the Sub Sahara African Region between January 2023 and January 2024.
Key Dates for South Africa:
Submissions Open: 7th September 2023
Early Bird Deadline: 30th November 2023
On Time Submission Deadline: 25th January 2024
Pre-Screening Judging process: 12th February- 18th February 2024
Phase 2 Online CMO Judging: 23rd February – 1st March 2024
Phase 3 Live Pitch Week: 11th -15th March
Gala Awards Ceremony: 11th April 2024
Smarties South Africa Fees
MMA SA Membership: $1200 p/a (R25,000)
MMA SA Membership allows each member up to 2 submissions across 3 categories (*value of $650/R12,400)
MMA SA Brands Standard Partnership: $3500 p/a (R68,000)
MMA SA Brand Membership allows each member up to 4 submissions across 3 categories (*value of $1500/ R28,600)
MMA SA Brands Premium Partnership: $5000 p/a (R95,000)
MMA SA Brand Partner Membership allows each member up to 6 submissions across 3 categories (*Value of $2250/R42,950)
| Non-Member Fees: | Early Bird | On Time | Extended |
|---|---|---|---|
| Base submission fee (Incl. first category): | $150 (R2,850) | $200 (R3,800) | $275 (R5,200) |
| Second Category: | $100 (R1,900) | $125 (R2,380) | $200 (R3,800) |
| Third Category: | $75 (R1,450) | $100 (R1,900) | $175 (R3,330) |
SA Member Entries:
Over 2 submissions @ 10% discount
