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MMA SA SMARTIES
Business Transformation 2022

The SMARTIES Celebration of Talent honours global innovation, creativity and success by showcasing each year’s most effective mobile campaigns. This winning work inspires, educates and ultimately propels the industry forward through the most trusted authority in mobile marketing.

To win a SMARTIES Award is an outward sign of mobile marketing expertise, mastery of the medium and the ability to drive results. Winners are chosen by some of the best marketing minds across the globe. A SMARTIES Award winner has demonstrated power over the medium— effectively weaving together a great idea, compelling creative and air-tight execution— to deliver significant business impact.​


MMA SA SMARTIES Business Transformation 2022

To win a SMARTIES Award is an outward sign of mobile marketing expertise, mastery of the medium and the ability to drive results. Winners are chosen by some of the best marketing minds across the globe. A SMARTIES Award winner has demonstrated power over the medium— effectively weaving together a great idea, compelling creative and air-tight execution— to deliver significant business impact.

Each entrant can submit an unlimited number of campaigns. A single campaign can enter up to 3 different categories and across any of the four core pillars: Marketing, Media, Tech and Business Transformation.

Judges Voting by marketer only jury panel.

What’s New in 2022

We’ve introduced 7 new categories to sit alongside those universally sought after. New categories:

  • Promotion
  • Social Media Marketing
  • Contextual / Native Advertising
  • Social Messaging / Chat Apps / Text Messaging
  • Social Commerce NEW
  • Influencer Marketing
  • eCommerce (pivoting during the pandemic)

Members can enter for free, Smarties Packages members are also free.

Non-members Fees:

Early Bird

  • Base Submission Fee - $200.00
  • First Additional Category - $125.00
  • Each Additional Category - $100.00
  • Business Transformation 2021 - $175.00

On Time

  • Base Submission Fee - $275.00
  • First Additional Category - $200.00
  • Each Additional Category - $175.00
  • Business Transformation 2021 - $175.00

Extended

  • Base Submission Fee - $275.00
  • First Additional Category - $200.00
  • Each Additional Category - $175.00
  • Business Transformation 2021 - $175.00

New core SMARTIES Category

The SMARTIES are unique in that the awards focus mainly on the impact mobile has on business results, which is evident in the way judging criteria allocates almost half of all awarded points to results.

While achieving the above touchstones are instrumental to success, it is critical to remember that across all entries in all categories, the work must have mobile at its core.

There are now just 12 core SMARTIES categories this year, all intended to celebrate the channels used by mobile marketers, the sectors they operate in and some special awards for the most innovative brands in the industry.

Look out for a new category - Data/Insights

Use of customer data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community

Nominate an Entrant

If you have been involved in, or came across a campaign or solution which exemplifies modern marketing excellence with mobile at its core, please nominate the individual, marketer, brand or agency here to make an MMA SMARTIES Award Entry.​

Eligibility & Key Dates

SMARTIES timelines for Sept 2021 – Jan 31st 2023

Thursday 02 June 2022: Call for Entries Open
Sunday 22 January 2023: Deadline
Sunday 19 February 2023: Final Deadline

Our Sponsors

Top Advertisers - Africa 2021

Business Impact Index

The MMA SMARTIES Business Impact Index (BII) is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands and technology enablers that drive significant business impact through mobile first campaigns.

In collaboration with WARC, the global authority on advertising and media effectiveness, the Index recognises the best-of-the-best from each year’s SMARTIES winners by ranking finalist and winner data from the global awards programme.

Get recognized for Innovation
in Modern Marketing.

Call for entries now open.

Enter Today

Deadline
Feb 19, 2023